"Marketing, Advertising, and Private Sector Development "
A two-week seminar followed by job shadowing experience in Los Angeles on marketing, advertising, and private sector development. The seminar addressed a broad range of issues involving market planning and management, advertising company development, market research, and a host of practical issues from brand name identification, market positioning, and segmentation, to the practical issues of web-based advertising and international networking.
Background: This program addresses USAID/Macedonia’s Strategic Objective Strategic Objective # 1.3: “Accelerated development and growth of private enterprises,” Intermediate Result # 1.3.2: “Private Sector Firms More Competitive,” and Sub-Intermediate Result # 18.104.22.168: “Private Sector Firms Increasingly Familiar with Sound Management Practices.”
Overall Program Goal and Training Objectives:
The training seeks to improve the quality services provided by participating agencies by offering managers a structured, hands-on exposure to international-class marketing and promotion practices.
- Igor Celebic
- Jelena Ivanovic
- Natasha Ivanovska
- Irena Jakimova Apelgren
- Vesna Kuzmanovic
- Drasko Roganovic
- Elena Stefanova